Getting your website to appear in Google search results can be difficult, especially when you’re competing against established websites.
One way to improve your chances is to target low-competition keywords: search phrases that may offer opportunities to create useful content without competing directly against the strongest websites for every topic.
Thus, here are three simple ways to find them among low competition keywords.
1. Use Google Search Suggestions
Start typing a topic related to your website into Google.
For example, if your site covers affiliate marketing, try phrases such as:
- Affiliate marketing for beginners
- Affiliate marketing without a website
- Free affiliate marketing tools
These suggestions can reveal related topics people may be interested in exploring.
Remember, suggestions don’t prove that a keyword has low competition keywords. Additionally, use them to generate ideas, then examine the search results.
2. Target Specific Search Phrases
Broad keywords can be highly competitive. More specific phrases often reveal a clearer search intent.
For example, instead of targeting “SEO tools,” consider “free SEO tools for a new website.”
A specific phrase may attract fewer searches, but it can help you create an article that answers a particular question.
Before choosing a keyword, search for it and examine the results. Look for opportunities to provide clearer explanations, more practical examples, or more useful information than existing pages.
3. Use Free Keyword Research Tools
Free tools can help you discover related keywords and understand search demand.
Try Google Keyword Planner for keyword ideas and search-volume estimates, or Google Search Console to discover queries that already bring visitors to your website.
If your site is new, you may not have enough Search Console data yet. In that case, begin with Google suggestions and competitor research.
Final Thoughts
Finding low-competition keywords isn’t about discovering guaranteed shortcuts to the top of Google.
It’s about identifying specific topics where you can provide genuinely useful information.
Choose one relevant keyword, check the existing search results, and write an article that answers the reader’s question clearly.
Over time, this approach can help you build a more focused content strategy and create additional opportunities to attract organic traffic.
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